Supply Chain Dynamics and Challenges in E-Commerce Live Broadcasting

Authors

  • Jun Feng Division of Economics, Nanyang Technological University, Singapore, Singapore Author
  • Yu Tang Division of Economics, Nanyang Technological University, Singapore, Singapore Author

Keywords:

E-Commerce, Live Broadcast Sales, Supply Chain Dynamics

Abstract

The e-commerce live broadcast sales model, emerging from the integration of live streaming and online shopping, represents a novel approach to retail. This innovative model allows brands to showcase their products in real-time while engaging directly with consumers through interactive broadcasts. Its dynamic and engaging nature has quickly made it a popular choice in the consumer goods market, attracting both businesses and customers due to its ability to combine entertainment with shopping. As a new and rapidly growing sales format, it is essential to conduct an in-depth analysis of the e-commerce live broadcast sales model to understand the principles underlying its emergence and development. Such an analysis will help identify the factors driving its success, the trends shaping its evolution, and the challenges it faces. By thoroughly examining its operational framework, market impact, and consumer behavior dynamics, we can uncover potential problems in its growth trajectory and develop strategies to address these issues effectively. This will ensure the model's sustainable development and maximize its benefits for businesses and consumers alike. This article focuses on analyzing the fundamental structure and internal dynamics of the e-commerce live broadcast sales model through the lens of the supply chain. By examining how various elements of the supply chain interact and contribute to the success of this innovative sales model, the study aims to uncover its operational mechanisms and key drivers. Additionally, the article addresses existing challenges in the model's development and offers targeted recommendations to overcome these issues, ensuring its sustainable growth and effectiveness in the evolving market landscape.

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Published

2024-12-25

Issue

Section

Articles

How to Cite

Feng, J. ., & Tang, Y. . (2024). Supply Chain Dynamics and Challenges in E-Commerce Live Broadcasting. Journal of Policy Options, 7(4), 30-37. http://resdojournals.com/index.php/jpo/article/view/387