Exploring the Interplay Between Supply Chain Dynamics and Organizational Culture in Green Practices Adoption: A Study of Thailand's Hospitality Sector

Abstract

In recent years, there has been a discernible surge in the adoption of green and sustainable practices, a trend that transcends both business entities and individual consumers. This trend is particularly pronounced within the vibrant landscape of the tourism and hospitality industry, where the imperative of embracing green practices has become increasingly evident, spurred by mounting environmental concerns. The unchecked exploitation of natural resources by hotels and restaurants has exacerbated environmental degradation, posing a significant challenge to the industry's sustainability endeavors. Despite the clear urgency for change, it is disconcerting to observe a considerable number of establishments within the hospitality sector exhibiting apathy towards the adoption of green practices. This glaring gap underscores the critical need for thorough investigation and analysis to address systemic barriers and catalyze transformative change. Against this backdrop, this study sets out to explore the intricate interplay between supply chain dynamics, organizational culture, and the adoption of green practices within Thailand's bustling restaurant and hotel sector. Through a meticulous review and synthesis of existing literature, the research endeavors to provide a comprehensive understanding of the myriad factors influencing the uptake of green initiatives among industry stakeholders. This empirical inquiry holds significant promise for a diverse array of stakeholders, ranging from industry practitioners and policymakers to academic researchers. Through its rigorous analysis and nuanced insights, the study aspires to illuminate the prevailing challenges confronting the industry while charting a course towards informed decision-making and transformative action. Ultimately, the aim is to pave the way for a more sustainable future for the hospitality sector, wherein environmental stewardship is embraced as a cornerstone of industry practice.